Politicians, movie stars and badge holders aren’t the only ones attending South by Southwest this year. Attendees of the festival also got their peek at a two-toed sloth.
Calm, an app for meditation and relaxation, is hosting a booth during the annual badge-restricted trade show. Sienna and another sloth made their debut at the booth on Sunday.
According to images from the event, Sienna appears to have spent most of her time in the Austin Convention Center swinging from a makeshift tree, while the other sloth was content to just sleep in its bucket. Sienna also returned on Monday, but the second sloth did not come back for a second day.
Calm CEO Michael Acton Smith said on Twitter that the animal welfare team at Zoomagination, a San Antonio-based animal outreach center, is taking care of the sloth during the event.
Tweets from visitors unsurprisingly show that the two sloths were big hits among the SXSW crowd. The sloths will sadly not be returning for a third day, to the dismay of many people on Twitter.
THERE ARE SLOTHS IN THE TRADE SHOW#SXSW@calmpic.twitter.com/kPKCCYzQfz— the AU @ SXSW 2019 (@AUSXSW)March 10, 2019
There’s a bloody sloth at#SXSW and I’ve never been so email@example.com/hkIm5JRTra— Lindsay Bennett (@lindsaybennett)March 10, 2019
.@sxsw = a magical land where brands (@calm) have#sloths as their brand ambassadors and immediately make passersby want to download the app... genius #sxswpic.twitter.com/sGHkNsB0YS— JuliaTravaglini (@juliabtrav)March 11, 2019