It should be no surprise that Austin-based Bumble is all over International Women's Day.
The female-focused company, which debuted as a dating app in 2014, transformed Jo's Coffee on Austin's Second Street into an Instagrammable Bumble hive for the entirety of South by Southwest.
The redesigned coffee shop takes its inspiration from the company's colorful headquarters on West 41st Street, with its "Make the First Move" motto painted across the back wall, yellow couches and carpets and posters with sayings like: "Glass ceilings make great dance floors."
Austin-based @bumble is taking over Jo’s Coffee on 2nd Street for #SXSW. pic.twitter.com/bSEbXvzMuX— Nicole Cobler (@nicolecobler) March 8, 2019// //
Bumble's dating app requires women to message first. The app has since expanded to Bumble Bizz for networking and Bumble BFF for making friends. It has more than 50 million users.
Bumble's SXSW space will be open for the entirety of the festival and offers free coffee and tacos every morning if you show your Bumble profile.
On Friday afternoon, Bumble executives offered one-on-one mentoring sessions to discuss anything from startups to work advice. The company was also hosting an acoustic session with rapper Princess Nokia on Friday night.
Chelsea Cain Maclin, Bumble's vice president of marketing, said SXSW is an opportunity for Bumble to make it clear that the company is based in Austin.
"It feels like (SXSW) is really our opportunity to not only open our doors, but create something beautiful both for our local users and potential users and just generally the wonderful people of Austin," Cain Maclin said.
According to Cain Maclin, Bumble's space at SXSW is smaller than previous years, which allowed the company to do "a lot more detailed oriented work from an experiential and design perspective."
For the rest of SXSW, Bumble will offer a dog party with the Austin Animal Center, a conversation with actress Olivia Wilde, a family day and more.
Bumble is also hosting dinners around the country for International Women's Day that allows women to network with "the goal of creating more space at the table" in male-dominated industries, Cain Malin said.
Earlier this month, Bumble announced the second round of investments for its "Bumble Fund," an early stage corporate investing vehicle. The fund focuses on companies led by underrepresented women founders.