Do you remember Lone Star Dry? How about Lone Star Ice?
If not, don’t sweat it. Those variations of Lone Star beer were on the market for a very brief time in the mid-1990s as brewers tried to find their footing amid the rise of craft beers.
The real question is, will you remember Lone Star 24|7 a couple decades from now?
Lone Star 24|7 is the new ultra-light beer that Lone Star Brewing Co. announced on Tuesday. Though there is already a Lone Star Light, the brewer has decided it needs a beer that’s lighter than light. Lone Star 24|7 will have 2.1% alcohol by volume (less than half of Lone Star’s 4.65%) and 68 calories (half that of Lone Star). By comparison, Lone Star Light has 3.85% ABV and 111 calories and Michelob Ultra has 4.2% ABV and 95 calories.
In a press release, Lone Star Beer Brand Manager Elkin Vasco said Lone Star 24|7 would fit in with “an active, more health-conscious lifestyle.”
“Lone Star 24|7 is brewed with the contemporary Texan lifestyle in mind,” Vasco said. “It’s delicious and easy going so everyone can always enjoy it.”
Though the trend hasn’t taken off in America, Lone Star is not the first brewer to try out low-alcohol beer. Foster’s Radler, 2% ABV, was launched in the UK in 2013. Germany offers Neumarkter Lammsbräu Schankbier at 2.4% ABV and a Ukrainian brewery has made “Obolon Beer Mix Energy” — a 2.4% brew with a review at ratebeer.com that says it has a “toxic strawberry-raspberry aroma.”
Lone Star hasn’t experimented with new beers with the degree of enthusiasm that fellow Texas brewer Shiner has, but the brewer does have some surprises tucked back in its history. Among the brands it tried in the 1970s was Lime Lager, the “ultra light” beer of its day, beating Bud Light Lime to the punch by decades.
Lone Star Brewing Company is owned by Pabst Brewing Company and its beer is brewed by contract at the MillerCoors brewery in Fort Worth.