An Austin radio station flipped formats Wednesday afternoon.

Entercom-owned 95.9 RnB is now Hot 95.9, playing "curated throwback hits" from the 1990s and 2000s.

Featured artists will include Alicia Keys, Beyoncé, Jay-Z, Notorious B.I.G. and Snoop Dogg.

The new format launched at 3 p.m. The station is promising commercial-free, 95-minute music blocks throughout the day.

“We’re excited to launch Hot 95.9, Austin’s throwback station,” Stephanie Callihan, Entercom's Austin market manager, said in a written statement. “The station’s unique playlist fills a void in the Austin music scene and is expertly curated with the city’s rising multicultural, millennial listener in mind.”