Listen, you’re just not going to win any hearts in Texas by not having queso on your taco joint’s menu. That hasn’t stopped Chipotle Mexican Grill from maintaining a presence in the Lone Star State, however.
Now, we know why the burrito chain hasn’t added liquid gold to their arsenal of toppings and side dishes. According to Vice’s Munchies site:
‘Queso is something that we do get requests for from time to time, but it's very difficult to do it in a way that is consistent with our food philosophy,' Chris Arnold, Chipotle's Communications Director, told MUNCHIES over e-mail. 'To make queso in a way that is stable on the service line pretty much requires artificial ingredients (such as stabilizers to keep its consistency). That's just not what we do.’
Fine, guys. Fine.
Chipotle also answered the question last month in a YouTube video, holding firm to the line that adding queso to the menu would necessitate the use of food stabilizers that are not the chain’s jam. “Do you think it’s a magical cow that squirts queso out of its udders, Larry?” a character in the video asks a hapless, cheese-seeking, fictional marketing brainstormer.
As Muchines points out, Chipotle has had a rough foil-wrapped go of it lately, including a PR-disaster E. coli outbreak, dropping carnitas from their menu for failing to meet animal-welfare standards and declining sales. Nothing wrong with sticking to your guns. But even Chipotle would have to admit: A famous queso recipe on the menu sure hasn’t hurt restaurants like Austin-based Torchy’s Tacos financially.
So, no molten cheese on the menu at Chipotle, gang. But as you well know, your queso options in Austin are nigh limitless.
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