Instacart expands grocery delivery, adds Costco, Central Market

Editor’s note: This article was originally published May 28, 2014

Austinites just got another option for grocery delivery.

The San Francisco-based Instacart, the new grocery delivery service that launched in Austin earlier this month, announced today that it is expanding the delivery area to include areas north of Austin, including Cedar Park, Round Rock and Pflugerville, as well as neighborhoods Millwood, Steiner Ranch, Long Canyon and Bull Creek. It also announced that customers could order from Central Market and Costco, even without a membership, as well as H-E-B and Royal Blue.

But unlike competitors Greenling and Farmhouse Delivery, Instacart relies on “personal shoppers,” who use their own transportation to get from the store to wherever they are delivering. Burpy, another grocery delivery service in Austin, San Antonio and Houston, uses a similar model but promises delivery in three hours instead of one.

California startup Favor moved its headquarters Austin last year to offer a similar one-hour delivery of food from local restaurants, food trucks and grocery stores, but it doesn’t focus on grocery goods, as does Instacart. With same-day delivery, Amazon Fresh owns this space in cities such as Los Angeles and Seattle, but we haven’t heard when or if the company will expand to Texas.

Initially, users can buy just about anything from the stores through or the company’s mobile app, the company said.

Customers can have the groceries delivered to just about any address in Austin, as well as some of the outlying communities and suburbs, for a flat delivery fee of $3.99 for two-hour delivery or $14.99 for one-hour. The minimum order is $10, and the price of goods, excluding alcohol, are higher than what the stores charge.

You can also buy an Instacart Express membership for $99 that eliminates delivery fees for any order over $35.

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