Editor’s note: This article was originally published March 3, 2014
Longtime friends Chantz Hoover and Greg Bodle have always been fans of Bloody Marys, but their years in the service industry called attention to the relative lack of innovation in various mixes of the tomato-based drink, a far cry from all the experimenting and invention they have seen happen in the past few years with other cocktails and craft beer.
With Bloody Revolution, a line of five Bloody Mary flavors, they decided to change that. In the few months the bottles have been on bar and store shelves in Austin and San Antonio, the two creators have already noticed that Bloody Mary fans tend to agree with their original assessment.
“The biggest compliment that we can get is that a customer says, ‘I didn’t have to add anything to that.’ Or ‘that’s the best mix I’ve ever had,’” Hoover said. “We’re really excited about the direction we’re headed.”
Bodle, who created each recipe himself over the course of a year, said he tried to make all of them very different from each other. There’s the Original, of course, but also four other flavors: Pickle Zing, Smoked Habanero, Ribeye and Wasabi Ginger.
These are now in more than 600 retail and dining spots in Central Texas and surrounding areas, the line expanding officially in March to Houston, Dallas and other cities in Texas, in part thanks to Republic National Distributing picking up Bloody Revolution only a month after it launched in August.
The base of all five flavors is a vegetable juice concentrate, rather than the typically used straight tomato juice. They also feature spices made from local spice makers, such as Southern Style Spices.
Ribeye is essentially “steak in a bottle,” Bodle said, incorporating the tanginess of Worcestershire sauce and other steak sauce flavors. Smoked Habanero is one of the two most popular mixes because “the smokiness kills some of the heat of the habanero and gives it some extra flavor,” he noted. And Pickle Zing taps into the current trend Bodle noticed of adding pickles into all sorts of recipes.
Find them in Twin Liquors, HEB and other stores around town, as well as some bars and restaurants. For a more complete list, visit bloodyrevolution.com.