It’s time to let the poo puns flow.


Poo-Pourri, the bathroom spray company with a purported $100 million-a-year revenue stream, is coming to South by Southwest for an activation that encourages attendees to "drop the toxic crap."


The company’s Giant Poo Tour will stop by Austin on March 19 to 21 at 503 Cesar Chavez Street, across the street from the Austin Convention Center, and will feature a 30-foot-tall poop-shaped inflatable that invites guests to enter to experience a "mind-blowing, transformative, immersive 360-degree experience that pushes out the bad sh*t, makes room for the good sh*t and leaves you feeling like the sh*t," according to the promotional materials.


They are taking this "letting sh*t go" message seriously: "Not the literal sh*t that constipates your body, but the mental sh*t that constipates your mind like self-doubt, anxiety and stress...(These) self-sabotaging thoughts, when held in, weigh us down, constipate our minds and hold us back from showing up as our authentic selves."


The event is free and open to the public, with a dedicated line for SXSW badge holders.