A new location of Nothing Bundt Cakes has opened in the Austin area, but what is a Bundt cake anyway?


Bundt cakes as we know them in America date back to 1950, when the Minnesota-based bakeware company called Nordic Ware started selling circular aluminum cake pans with a chimney-style flue in the middle.


These round pans were designed to bake a type of European cake with a hole in the center. These Gugelhupf or Bundkuchen cakes were often baked in ceramic pans and were sometimes called “bund” cakes. Although the term “bundt cake” did appear in a few cookbooks in the 1930s and 1940s, Nordic Ware was able to secure the trademark on “Bundt” to describe its cake pan.


Bundt cakes were slow to become mainstream, but in 1966, a Houston woman named Ella Rita Helfrich won second place in the Pillsbury Bake-Off with a “tunnel of fudge” cake that launched the Bundt cake pan into the dreams (and kitchens) of bakers across the country.


By the 1970s, Bundt cake pans had outsold Jell-O molds, but in the 1980s and 1990s, the cake waned in popularity as bakers gravitated toward other trendy baked goods, such as molten chocolate lava cakes, cupcakes, cake balls and macarons.


In 1997, just when Bundt cakes seemed like a relic of the disco era that might stay there, a pair of entrepreneurs opened the first Nothing Bundt Cakes store in Las Vegas to sell a Bundt cakes in a variety of sizes and flavors. They didn’t exactly give cupcakes a run for their buttercream, but they stores did well enough that there are now 330 stores across 39 U.S. states and Canada.


RELATED: With everything in bloom, it’s time to bake a Bundt cake with lemons, berries, jam


‘American Cake’ gives us a taste of U.S. history through sugar, flour


What a 128-year-old piece of cake can teach us about Texas history


The Pflugerville store is the fourth in the Austin area, and it’s the third bakery from Christy and Brian Herbstreit, who own the stores in Westlake and Southpark Meadows.


“We have watched the amazing growth of this area and knew that we would eventually want to be a part of this community,” Christy Herbstreit said in a release. “Over the past seven years since opening our first bakery, we have become an extended family with several employees who have been with us all that time. To be able to grow and provide additional opportunities for these great people is such a blessing.”


The new location, 18616 Limestone Commercial Drive, officially opened on New Year’s Eve and will have grand opening events Thursday, Jan. 23 through Saturday, Jan. 25. The store sells four sizes of Bundt cakes and is open from 9 a.m. to 6 p.m. Sunday through Friday and Saturday from 10 a.m. to 6 p.m.