A beloved Austin brand is shaking things up at the top.


Movie theater franchise Alamo Drafthouse announced Thursday that founder and CEO Tim League will assume a new role as the company’s executive chairman. League will lead the board of directors and "continue to guide and develop" creative initiatives for Drafthouse and two affiliated brands, genre film festival Fantastic Fest and pop culture art and merchandise company Mondo, according to a news release.


Shelli Taylor will take League’s place as CEO on May 1. Taylor will lead reopening efforts for Drafthouse theaters, which have been closed for weeks amid the coronavirus pandemic.


Texas Gov. Greg Abbott on Monday announced that the state’s movie theaters can reopen at 25% capacity beginning Friday. A spokesperson for Drafthouse, which famously also offers in-screening dining service, said in a statement earlier this week that reopening theaters would be a "complex" project entailing new equipment and training on updated safety procedures.


"This is something we cannot and will not do casually or quickly," the statement read. "We will not be opening this weekend."


Taylor’s resume includes stints as president and chief operating officer of United Planet Fitness Partners and as an executive with Disney English China and Starbucks, where she helped oversee the coffee company’s expansion into China, according to the release.


League and his wife, Karrie, opened the first Drafthouse in 1997 as a single-screen repertory theater on Colorado Street in Austin. The company now has 41 locations across the country, including 21 in Texas and six in the Austin area.


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