You can watch service industry veterans humiliate themselves for a good cause on Tuesday when Holy Roller hosts its third annual Pie Eating Competition. This year’s event benefits the SIMS Foundation and Heard, a non-profit organization committed to mental health awareness and services.

Attendees can purchase raffle tickets to bet on the service industry worker they think will be able to crush pies the fastest with their hands tied behind their backs. One ticket costs $5, and bunches of 20 go for $90. Cash and card will be accepted. Participants will include Holy Roller’s Callie Speer and Shion Aikawa of Ramen Tatsu-Ya.

In addition to the competition, the evening will also feature food, drinks and live music. Entry is a suggested $5 donation. The event takes place at Rustic Tap (613 W. Sixth St.) from 6 to 8 p.m. and is all ages.