Beef, it’s what’s for dinner. And, apparently, breakfast and late-night grubbing. Whataburger today announced it is offering its new Breakfast Burger for a limited time. The sandwich, which features a Jr. Whataburger patty, along with hash browns, American cheese, two slices of bacon, an egg and creamy pepper sauce, will be served from 11 p.m. to 11 a.m.
“Anytime we talk about the Breakfast Burger, people get really, really excited,”Whataburger Vice President of Marketing and Innovation Rich Scheffler said. “This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer a unique item for our fans to enjoy whether they’re fueling up for their day or enjoying a late-night meal.”
Whataburger sold to Chicago investment firm