Next year's South by Southwest Festival and Conference is scheduled to take place March 13-22, and on Tuesday, festival organizers announced the first round of keynotes and featured speakers.

The first two keynotes for the 2020 fest are Reggie Fils-Aimé, who was president and chief operating officer for the North American division of Japanese video game company, Nintendo, from 2006 until his retirement earlier this year, and Kim Gordon, who sang and played bass and guitar in the groundbreaking alt-rock outfit Sonic Youth. Gordon, who is also a clothing designer, author and visual artist, just released the first two singles from her upcoming debut solo album, "No Home Record." 

Featured speakers at the conference include Chip and Joanna Gaines, owners of Waco-based company Magnolia Homes and stars of HGTV's hit show "Fixer Upper," artist, actor and comedian Cheech Marin, who will be interviewed by filmmaker Robert Rodriguez, and songwriter, Benny Blanco, who has penned hits for everyone from Katy Perry and Maroon 5 to Ed Sheeran and Keith Urban.

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World-renowned cellist, Yo Yo Ma, who made headlines in April for playing a pair of concerts on each side of the border crossing between Laredo and Nuevo Laredo, Mexico, will be on hand to discuss using culture to combat divisiveness, and acclaimed authors Roxane Gay and Tressie McMillan Cottom will present a live recording of their podcast, "Hear to Slay."

Other speakers announced include cannabis rights activist Steve DeAngelo, Facebook co-founder Chris Hughes and musician, producer and songwriter Nile Rodgers.

More information.