Malcolm Gladwell will discuss his book “Talking to Strangers” as part of the Texas Book Festival at 1 p.m. Oct. 26 at the First Baptist Church, the festival announced Tuesday.

Tickets to see Gladwell are $35 and available now. Each book ticket includes one presigned copy of “Talking to Strangers” and admits one person. Proceeds from book ticket sales support the annual festival, as well as year-round literacy programs.

Seating for book ticket holders will open at noon the day of the event. Book tickets are required to attend the session.

Related: John Grisham is coming to Texas Book Festival

This new book, “Talking to Strangers,” is about scandals: Bernie Madoff, Amanda Knox, Jerry Sandusky and *checks notes* Sylvia Plath, among others.