It’s official. A beloved taste of small-town Texas is getting a home in Austin. Southside Market & Barbeque of Elgin announced today that it planned to open a location at 10515 N. Mopac Expy., Ste. B-225 in the Arbor Walk shopping center later this year. The first Austin location of the Elgin icon is slated to open in the fourth quarter of this year. The Austin location, operated by the owners of the original, will serve lunch and dinner daily and also operate a market selling fresh and fully smoked meats. Southside will also open a Hutto outpost in the town’s Co-Op District next spring.

William Moon started Southside Market in Elgin in 1882, and the market and restaurant, best known for its succulent hot guts sausage that you can find sold elsewhere in the state, was eventually purchased by Ernest and Adrene Bracewell in 1968. They moved Southside to its current location on US 290 in 1991, where it is operated by their grandson, third-generation pitmaster Bryan Bracewell, and his wife, Rachel. With roots stretching back to 1882, Southside bills itself as the state's oldest barbecue operation.

The Austin location won’t be the first extension of the brand. The Bracewells opened a Bastrop location on Texas 71 in 2014.

“Rachel and I are so pleased to make this announcement. We are sincerely thankful for our wonderful team of great folks who work hard daily to deliver top quality Central Texas BBQ and great customer service with Texas friendly hospitality. We look forward to meeting our new neighbors in Austin this fall,” Bryan Bracewell said.

The arrival of the Smokehouse won’t mark the first time Austinites have welcomed a rural neighbor. The city has seen a slew of openings in recent years. Cooper’s Old Time Pit Bar-B-Que and Black’s Barbecue opened in Austin in recent years, while the grandson’s of Edgar Black opened Terry Black’s BBQ on Barton Springs Road and scions of the Smitty’s Market and Kreuz Market families operate Schmidt Family Barbecue in Bee Caves and for three years operated a location of the same name in Lakeway.


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