The long-anticipated Alamo Drafthouse Los Angeles will soft-launch open in early July.
Los Angeles will also be included in the Alamo Season Pass subscription beta test.
Members of the subscription plan will be able to watch a movie a day and reserve their seats in advance for a monthly fee.
The beta test will roll out in Los Angeles during the soft launch period, beginning with a small group from a waitlist and then expanding the membership in the near future.
Add your name to the waitlist at drafthouse.com/victory/seasonpass.
Speaking of, Austin now has access to the season pass waitlist.
First, you need to be an Alamo Victory member. Then you can get on the waitlist.
Each week the Alamo will invite a few people from the waitlist to purchase an Alamo Season Pass. Once the email invitation is received, you’ll have two weeks to decide if you want to purchase your pass.
If you decide not to, your place in line will be given to someone else. The Alamo invites are done so at random from the waitlist, not based on the time when you signed up.
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Here is a little fine print from the press release:
“In order to learn what features our customers like the most, we’ll test different features of the program at different price points. It’s possible during the Beta Test that you may subscribe to a slightly different plan than someone else. We’re not playing favorites, it’s just (data) science.
“It’s also possible that the features or price you initially subscribe to might change during the Beta Test period. If this happens we’ll notify you via email and give you a chance to cancel your subscription if you wish. We may also offer different variations of the program as we continue the test program.”
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Here is how the pass works:
When you have Alamo Season Pass activated, you’ll use the Alamo Drafthouse Mobile App on iOS or Android to reserve your seat.
Once you get to the theater, unlock the ticket using the mobile app. Head straight into the theater, find your spot and show the ticket to the server. One can purchase more than one ticket.
The pass is good for standard 2D movies only. Premium movies, such as 3D movies, special events, and other movies that have a premium ticket price might not be available for passholders or could require an additional charge.
The Drafthouse Los Angeles will feature twelve auditoriums, each with 4K laser projectors and one with 35mm film projection. Like other Drafthouses, the downtown Los Angeles theater includes a full bar and kitchen, but also includes the bar and video store Video Vortex, where Blu-Rays and DVDs will be available for free rental. The theater is located in the Bloc, an mixed use plaza not unlike the Domain.