The days of the shocking $1 million Austin charity event has come and gone.

Now, to make headlines, you have to be like Mack, Jack & McConaughey whose two-day event with concerts, fashion show, golf tourney and gala in Austin netted more than $3 million in April. That contributes to the nearly $14 million that coach and sports commentator Mack Brown, singer-songwriter Jack Ingram and Oscar winner Matthew McConaughey — along with their partners Sally Brown, Amy Ingram and Camila Alves — have netted for children’s charities since 2013.

The event that includes two sets of concerts at ACL and some pretty competitive auction bidding supports CureDuchenne, Dell Children’s Medical Center, Just Keep Livin’ Foundation, HeartGift and the Rise School of Austin.

Dates have already been announced for next year’s extravaganza: April 23-24, 2020.

MORE ABOUT MJ&M

Everything you ever wanted to know about Mack, Jack & McConaughey

Mack, Jack & McConaughey takes a bow

How Mack, Jack & McConaughey grew so fast