When Chip and Joanna Gaines announced that they were ending their hugely popular "Fixer Upper" home renovation show, few would have guessed that their next TV venture would be running their own cable channel.
Today, the couple announced in a story with USA Today that they would be overseeing a new cable channel that will replace the DIY Network in 2020. They haven't announced the name of the channel, but it will likely have "some various of their Magnolia banner," according to the story.
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The Gaines will star in a signature show on the network, but it's fair to expect an array of programming, including food. In 2018, Joanna Gaines' debut cookbook, "Magnolia Table," was the second-bestselling book of all books sold that year, following Michelle Obama's "Becoming."
From the USA story:
"As chief creative officers and owners of a minority stake in the channel, Chip and Joanna will oversee a lineup of original series that includes those broader topics, as well as other reality stars. 'The difference moving forward is Jo and I are going to be able to tell more of our life stories,' Chip says. 'And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there’s a more holistic story to be told here, and that’s what we’re going to focus on.'
The couple's show initially debuted in 2014, and now their empire includes the popular Magnolia home goods store in Waco that now includes a restaurant, bakery and coffee shop, and they have their own line of furniture, paints, books and the magazine.