1. Howard Schultz is a billionaire entrepreneur, former CEO of Starbucks and a potential 2020 presidential candidate. He's also a featured speaker at South by Southwest, where he will headline a session titled "The New Rules of Engagement," in which Schultz plans to talk about how we all need to use our "creative muscles to help society solve its most pressing problems." 9:30 a.m., Ballroom D, Austin Convention Center.

2. If you're a fan of Trevor Noah and "The Daily Show" gang, here's your chance to hear Noah and six of the show's correspondents talk about the evolving late-night comedy landscape and how they tackle politics, race and social issues on the show. 12:30 p.m., Ballroom D, Austin Convention Center.

3. If David Wooderson (“Dazed and Confused”) and Alien (“Spring Breakers”) were combined into one character, he might end up a little something like Matthew McConaughey’s titular character in another gonzo romp by director Harmony Korine. "The Beach Bum" has its world premiere at 6 p.m. at the Paramount Theatre.

4. Alexandria Ocasio-Cortez, the controversial New York congresswoman, currently is perhaps the most talked about American politician whose name isn’t Trump. Ocasio-Cortez will appear at SXSW in conversation with Intercept senior politics editor Briahna Gray. 5 p.m., Ballroom D, Austin Convention Center.

5. "Good Omens" is a new show about a demon and an angel joining forces to try to stop the apocalypse. Showrunner and author Neil Gaiman, director Douglas Mackinnon, and stars Michael Sheen, David Tennant and Jon Hamm will show clips and talk about the show at 6:30 p.m. at the Zach Theatre. The show premieres May 31 on Amazon Prime.