For the past 11 years, Rachael Ray's biggest South by Southwest event has been her Feedback party at Stubb's, but two years ago, she launched a fashion pop-up shop called Moxie Made.

This year, the Moxie pop-up returns for four days and will feature an as-yet-unannounced new project from Ray, as well as new and vintage apparel and accessories for sale.

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The pop-up shop is at 1224 S. Congress Ave., across from the "I Love You So Much" mural at Jo's Coffee, from March 14 to 17. It will be open from 11 a.m. to 7 p.m. Thursday through Saturday and 11 a.m. to 2 p.m. on Sunday.