Music harnesses the power to build bridges between cultures, languages and countries. For a growing population of Latinos in the U.S., the weaving of rhythms rooted in tradition but infused with contemporary beats creates a musical mashup that feels like home. That’s because, like us, the music can’t be contained in any one box.
Check out a sampling of U.S.-based South by Southwest artists emerging in the Latin alternative music scene.
Ambar Lucid: Remember her name. She’s the future of bilingual indie rock. At just 18, the New Jersey-based Dominican/Mexican-American singer-songwriter exudes an extraordinary depth and vulnerability in her music that makes her an artist to watch. (8 p.m. March 12 at Elysium; March 13 at Stubb’s, time TBA; 2 p.m. March 14 at Clive Bar; 10:10 p.m. March 14 at Palm Door on Sixth)
Superfónicos: Austin-based party instigators know how to electrify the stage. Stop by their showcase for a jolt of energy inspired by Colombian Caribbean coast music that blends everything from funk to punk. (March 13 at Sheraton Backyard, as part of EQ Austin Showcase starting at 7 p.m.; March 15 at Russian House, time TBA; 11 p.m. March 17 at Palm Door on Sixth)
Tribes: Not your grandparents’ mariachi music. This El Paso-based rock-fueled ensemble finds as much inspiration in indie rock as it does traditional mariachi. (11 p.m. March 14 at Sheraton Backyard)
Reyna Tropical: She’s already shaken up the guitar industry as founder and editor of the trailblazing magazine She Shreds. Now, guitarist and vocalist Fabi Reyna brings tropical electronic grooves to the fest. The project, a joint effort with Los Angeles-based DJ and producer Sumohair, explores the Latin American diaspora through tropical sounds. (7:40 p.m. March 12 at the Main II; 9:35 p.m. March 15 at Las Perlas)
Sávila: While we’re checking out Fabi Reyna’s musical projects, let’s not miss her hypnotic, chilled-out, cumbia-inspired trio. The Portland-based outfit also features vocalist Brisa Gonzalez and percussionist Papi Fimbres. (9:10 p.m. March 14 at Cheer Up Charlie’s)
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