Check your Tommy gun at the door and grab a drink. The folks behind Netflix's “The Highwaymen” are here to put you in a pop-up 1930s bar experience.
For three nights during South by Southwest (March 9, 11 and 12), attendees will have the opportunity to visit the Highwaymen House, which will transform the basement at Austin’s Banger’s Sausage House & Beer Garden on Rainey Street into an interactive space that takes guests back in time to the 1930s, when infamous bank robbers Bonnie Parker and Clyde Darrow were at large.
The pop-up will immerse guests in the spirit of the upcoming film "The Highwaymen," which follows the true story of the Texas Rangers who put an end to the duo’s crime spree. The film, from director John Lee Hancock ("The Blind Side"), will premiere at SXSW on March 10 and launch globally on Netflix on March 29, with exclusive theatrical engagements beginning March 15.
(Since the cops are the heroes in this *extremely* 2019 take on the story, shouldn’t this be a recreation of a 1930s G-man headquarters? Eh, nevermind.)
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Upon arrival at the Highwaymen House, guests will receive a period-appropriate name (they probably want to be careful with this one ... 1930s Texans called certain folks some unfortunate things) and a radio-frequency ID bracelet that unlocks experiences within the space.
Highlights include personalized "wanted sign" photo opportunities; an interactive narrative with actors in character; and gambling and games that earn points for redemption at the General Store, where premium, custom swag (including denim jackets, hats, watches, flasks, patches, pins and bandanas) will be up for grabs. The more attendees interact with the activation, the more rewards they will earn.
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Each night will offer musical guests (Jessica Pratt on March 9, Lukas Nelson and Promise of the Real on March 11 and Durand Jones and the Indications on March 12).
Outside of the Banger’s venue, hospitality group Bunkhouse will offer guests at their Hotel Saint Cecilia and Hotel San Jose properties transportation to Rainey Street in vintage vehicles; both hotel bars will have custom-themed cocktails at the hotels’ bars.
Additionally, a popular local taco destination (what could it be?) will offer two custom, secret, off-menu items, available from March 8-12 at their South Congress and Northshore locations. The "Maney Ranger" features grilled beef fajita, black beans, grilled corn, Jack cheese and cilantro with chipotle sauce on a flour tortilla, and the "Old Lucky" includes chopped brisket, grilled jalapeños, pickled onions, Jack cheese, fresh avocado, sour cream and cilantro with tomatillo sauce on a corn tortilla inside of a flour tortilla.
Those interested in attending The Highwaymen House can register at the-highwaymen.com.
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