Welcome to Scranton, and stop for a selfie. But don't stop too long. Media giant Comcast NBCUniversal is setting up shop on Rainey Street for a South by Southwest activation that's so jam-packed with pop culture tie-ins that we hardly know where to start.

OK, we'll try. There's Michael Scott's desk, a tie-in where you can get a picture of yourself doing your best Steve Carell impression. Then there's the "Project Runway" photo experience, where you can "step into the spotlight and strut your stuff" as the fashion design competition returns to TV on Bravo. And, like any good SXSW activation, there will also be puppies: The "Clear the Shelters" Puppy Lounge and Xfinity Home promises dogs up for adoption, as well as a video feed to watch what the pups get up to when no one's around. There will also be a gaming lounge (featuring popular video games like "Overwatch) and "How To Train Your Dragon: Hidden World Virtual Tour" motion virtual reality chair.

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There's also a full slate of celebrity guests and sports and business personalities and programming on tap over three days. According to a news release, big names includeJordan Peele, Lupita Nyong’o and Winston Duke of the movie "Us," which premieres at SXSW; Retta of TV shows “Good Girls” and “Parks and Recreation”); Olympic gold-medalist Monique Lamoureux-Morando; “Busy Tonight” host Busy Philipps (at an invite-only event); “Late Night with Seth Meyers” writers Jenny Hagel and Amber Ruffin (an invite-only event); Aisha Tyler, Dave Holmes, Baron Vaughn and Megan Gailey for a geeky debate called "The Great Debate"; “Project Runway” alum Mondo Guerra; motorsports legend Mario Andretti; Indy 500 champion Will Power; and more.

The Comcast NBC Universal House will be open to SXSW badgeholders at 90 Rainey St. (aka Container Bar) from 11 a.m.-9 p.m. March 9; 11 a.m.-7 p.m. March 10; and 11 a.m.-2 p.m. March 11.

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