Blue Bell is doubling down on peppermint.

The Brenham-based ice creamery announced its newest holiday flavor — peppermint bark — would be hitting shelves this week. The company already sells a peppermint ice cream, but this new flavor is a mint ice cream with dark chocolate chunks and white chocolate chunks with crushed peppermint candies.

Spiced pumpkin pecan is the third holiday flavor in grocery stores right now. Blue Bell traditionally releases seasonal flavors before the season begins, but sometimes that leads to shortages when the holiday arrives, which is what happened with last year's Christmas flavor.