The crowd at the Homeaway Stage skewed young and sparkly for Brooklyn-based pop artist Verite’s 1:30 set on the second day of ACL Fest. The singer matched their fashion aesthetic and then some, donning a truly spectacular shiny soft pink suit with white boots as she stalked the stage and pounded out melodies on her keyboard.
Verite’s powerful pop vocals were energetic and confident. And the artist seems perfectly crafted for a young contemporary audience. She has a formulaic, radio-friendly sound and an Instagram-friendly aesthetic; “Verite” was displayed in a clean, glittery golden sans serif font amid puffy white clouds on a screen behind the artist.
But although all the parts and pieces for potential stardom were there, the artist’s songs didn’t offer much to grab ahold of. The catchiest song of the set was a track called “Nothing,” and the next best was a cover of the 1975’s “Somebody Else.”
Verite definitely has the vocals and stage presence down, but her belting and falsetto couldn’t cover up a sense of sameness in her songs: soaring, artificial emotion lacking a particularly memorable hook or compelling lyrics to keep you thinking about the music after it’s over. It’s actually pretty perfect licensing music.
The set was good, definitely. It just wasn’t great. But it does leave me wanting to follow Verite’s career to hear her songwriting grow and evolve.