Business Insider might have sneered “most people outside Texas have never even heard about it” in a recent story, but they could not deny Whataburger’s success.
(Hey, Business Insider, what about the 148 Whataburgers outside Texas?)
The article discovered what Texans already know: People who like Whataburger REALLY like Whataburger.
In the first three months of 2017, Whataburger “triumphed over six of the largest fast-casual burger chains,” , Business Insider reported, by claiming more than 40% of total transactions, far eclipsing runner-up In-N-Out at 26%.
(If you’re not familiar with the term “fast-casual,” it’s used to differentiate Whataburger and its cohorts from “quick-serve” competitors such as McDonald’s and Burger King.)
Perhaps key to Whataburger’s numbers is the fact that its customers keep coming back: “The average customer visited Whataburger four times in the three-month period, compared to 2.2 visits to In-N-Out and 1.6 visits to Five Guys,” Business Insider reported.
This is not the only time Business Insider has been less than effusive with its praise for Whataburger. A 2017 review noted: “The burgers themselves aren't outstanding, but the option to customize the toppings to such a degree certainly is.”