HBO is bringing ‘Westworld’ to SXSW -- is Austin where the robot revolt will start? 

HBO is bringing a bit of their smash hit show “Westworld” to South by Southwest.

The cable Goliath is building a town from the ground up for an immersive experience exclusively for SXSW badgeholders. 

Open from March 9-11 only, the “Westworld”-themed park will feature reproduced versions of iconic locations and elements from the hit HBO series, including the Coronado hotel and the Mariposa Saloon.

Badgeholders can register for a ticket at

Half of the available slots will be booked in advance, with the remaining appointments opening up during SXSW for those who missed early registration. 

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Attendees must be 21 years of age or older, with valid ID. 

Here’s how it will work: After registering for an appointment at, guests will head to downtown Austin’s EastSide Tavern to check in. 

A Delos shuttle will then drive them to a location just outside Austin, where they will visit a fully immersive, functional version of Sweetwater, the town at the center of the Westworld theme park from the series. 

Upon arrival, guests will be assigned a black hat or white hat and set loose to explore the park. No guidance will be given.

RELATED: “Westworld” creatives coming to SXSW

Guests will get to “live without limits,” as the press release puts it (somewhat ominously) as they interact with dozens of hosts across a variety of narratives, while hunting for clues about what’s to come in season two. 

No word on if these are actors or HBO executives or robots or what. OR IF YOU CAN TELL THE DIFFERENCE.

Some of these clues will be hidden around the park, while others can only be discovered by asking the right questions of specific hosts. 

They will also have the opportunity to sample western-themed food and cocktails and to uncover other personalized elements that will make each visitor’s experience unique. 

Once their time in the park has ended, the shuttle will return guests to EastSide Tavern. The entire experience will last approximately two hours. 

“Westworld” fans at SXSW will also get the scoop on season two directly from the show’s creative talent. Series co-creators Jonathan Nolan and Lisa Joy will join cast members Evan Rachel Wood, Thandie Newton, Jeffrey Wright and James Marsden for a Featured Session on March 10.

Good luck with all this, everyone who participates. When the robots rebel, don’t come crying to us.

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