Independence Brewing’s Stash IPA is its top-selling beer — but the nearly 13-year-old brewery didn’t start canning the beer until now, just in time for the IPA’s 10th birthday.
Stash IPA, a West Coast-style IPA bursting with pine and citrus notes from four different hop varieties, is going into stores and bars in six-packs of 12 oz. cans the middle of next week. Previously, the beer had only been on draft or in bottles.
“Stash drinkers have been telling us for years that they wanted the beer in cans so they could take it along while enjoying the outdoors, and we’re very happy to make the switch for them,” Amy Cartwright, president and co-founder of Independence, said in a press release.
Why the wait, if it was so popular? Other Independence beers, like the Austin Amber, RedBud Berliner Weisse and Liberty Lunch IPA, have all been canned.
The beer, it turns out, was too popular — demand for it would’ve outstripped supply in the days before Independence acquired a new canning line. Now, with this efficient stainless steel machine, the East Austin brewery has “the capability to can almost 100 beers per minute,” Cartwright said in the release.
Stash debuted in the Austin market on Aug. 20, 2007, as a draft-only brew, dank and delicious, that featured Amarillo, Columbus, Galaxy and Nugget hops.
Although New England-style IPAs have flourished of late, producing juicy, low-bitterness beers high in hop aroma and flavor, Stash is an ode to the brash, palate-wrecking bitterness bombs that rose to infamy several years ago as West Coast-style IPAs. They might not be the draw they once were, but Stash clearly is: Stash sales keep going up, according to brewery data.
Once cans of Stash IPA are on the market, expect statewide availability in both Texas and Arkansas (Independence’s newest territory) by Labor Day.