There’s an Alamo Drafthouse PSA for ‘Call Me By Your Name,’ and it’s a glorious mess

Nov 27, 2017
This image released by Sony Pictures Classics shows Timothée Chalamet, left, and Armie Hammer in a scene from "Call Me By Your Name." The romantic coming-of-age film “Call Me By Your Name” has a leading six Film Independent Spirit Award nominations, followed by Jordan Peele’s satirical horror “Get Out” and the Robert Pattinson thriller “Good Time” which both picked up five nominations. (Sony Pictures Classics via AP)

You’ve seen Armie Hammer dance in a Twitter meme. Now, watch him tell you to shut up before your movie starts.

Hammer stars with Timothée Chalamet in “Call Me By Your Name,” one of the most anticipated movies of holiday season. The Luca Guadagnino-directed romance is garnering serious film awards buzz. Less likely to earn a place in an equivalent pantheon: the “don’t talk” PSA the actors made for Austin-based theater chain Alamo Drafthouse.

The Drafthouse’s celebrity-endorsed warnings to moviegoers about the perils of talking and texting during a show are legendary. Who could forget Jonah Hill and Michael Cera’s “Superbad”-era PSA? Or Melissa McCarthy’s beefcake-laden plea to movie audiences? And of, course, former Texas Gov. Ann Richards had one of the all-time greatest Drafthouse bumpers.

Meanwhile, Hammer and Chalamet’s PSA is a mess. Don’t get us wrong, it’s a charming mess! Bless this mess. You should probably just watch it for yourself.

And it’s not even like this is Hammer’s first time filming a PSA for Drafthouse. Ah, well. “Call Me By Your Name” hits Austin theaters Dec. 22 and it’ll make you cry in the car on the way home, so there’s no use wasting any tears on this.