In the wake of Friday’s news that the South by Southwest Festival and Conference has been canceled, a group of venue owners in the Red River Cultural District announced plans to band together "to make 10 glorious days of music, art, culture and technology happen across our city."


A statement shared by representatives from Heard Presents, the promotion company behind Downtown music venues Empire Control Room and Garage and the Parish, said that music venues in the Red River Cultural District were making efforts to "ensure as many artists and events that want to continue on and perform a showcase in Austin in the following weeks are able to do so."


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The statement said the group also aimed to provide financial relief to artists, workers and partners who have incurred festival-related expenses that cannot be recouped as well as music industry workers "who have lost income that they counted on to pay bills."


"Our goal is to keep as many artists as possible coming to Austin. We also want to assist rehoming events that are losing their venues or can’t afford to pay for equipment or staff," the statement said.


The group has set up a GoFundMe page with a goal of $100,000 to help fund their efforts.


They also invited any "musician, sponsor, content creator, influencer, production worker, bartender, promoter, manager, agent or philanthropist who's life blood is subsidized by SXSW" looking for support to reach out to the group.