It has been almost 20 years since the very first craft beer released in cans — Oskar Blues’ flagship, Dale’s Pale Ale. That iconic beer and all the others in Oskar Blues’ canned lineup have gotten a brand refresh in the new year.
Each can, from Dale’s to recent arrival One-y 100 Calorie Hazy IPA, has been redesigned with a "clean, bold" and unified look, according to a news release. But, thanks to similar color palettes from old to new, consumers will still be able to recognize the cans as distinctly belonging to the growing craft brand.
"Now the packaging is just as fresh as the beer," Oskar Blues founder Dale Katechis said in the release.
The revamped Dale’s Pale Ale cans have the same red, white and blue color scheme as their predecessors, but the navy hue now pops. On this can and the others in the lineup, the Oskar Blues logo on the bottom is flanked by a line of stars on either side.
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"Mama’s Little Yella Pils has been reimagined with retro 1970s vibes that affirm the drinkability of this Czech-style pilsner," according to the release. "Old Chub Scotch Ale returns to its roots as a malt-forward, tartan-sporting ale for public houses everywhere. G’Knight Imperial Red IPA honors the story of real-life legend Gordon Knight (brewer, friend of Oskar Blues and hero firefighter) with a forested backdrop of vibrant green."
The two newest Oskar Blues options, One-y and Rosé for Daze Rosé Ale, had already hit shelves last year with the redesigned look. (The latter is likely a name change from the previous Guns ‘N’ Rosé Ale, which the rock band sued Oskar Blues not to use in May.)
There’s also the Can-O-Bliss IPA series, which rotates regularly. This month, it’ll go from being a citrus IPA to a tropical IPA featuring oodles of Mosaic, Azacca, Galaxy, El Dorado and Idaho 7 hops.
The new packaging is rolling out nationwide in the next week or two, but you can see (and taste, of course) each of the offerings first at Oskar Blues’ Austin taproom at 10420 Metric Blvd., Ste 150.
For more information, visit oskarblues.com.