If there is one line that jumps out of SXSW’s newest list of featured speakers, it is this one:
"Actor, entrepreneur and founder of Belushi’s Farm Jim Belushi (Cannabusiness)"
Welcome to 2020; here’s where we are.
Then again, SXSW also will feature appearances from journalist Gayle King (who will be interviewing Bumble Founder and CEO Whitney Wolfe Herd and Blackstone’s Global Head of Growth Equity Jon Korngold), director M. Night Shyamalan and music producer T. Bone Burnett.
King, Herd, and Korngold are holding down a keynote slot; psychotherapist, author of "Maybe You Should Talk to Someone" and journalist Lori Gottlieb will be the conference opening speaker.
Another cool get: professor, sound engineer and record producer Susan Rogers, best known as Prince’s in-house engineer at Paisley Park from 1983 to 1987 (think "Purple Rain," "Around the World in a Day," "Parade," and "Sign o' the Times).
Related: SXSW announces 210 more acts heading to 2020 music festival
A number of featured sessions were also announced (the following descriptions are SXSW’s). Look for:
The Age of Surveillance Capitalism (Tech Industry & Enterprise). A conversation on the emergence of surveillance capitalism as the dominant form of information capitalism — and its implications for individuals, society, and democracy in the 21st century — with producer, musician and songwriter T Bone Burnett, and author and scholar Shoshanna Zuboff.
"Better Call Saul" (Making Film & Episodics). A conversation with "Better Call Saul" co-creators and executive producers Vince Gilligan and Peter Gould, actor Bob Odenkirk, and actress Rhea Seehorn.
The Future of Independent Media (Media & Journalism). A conversation about what journalism will look like in 10 years, including the evolving relationship between audiences and journalists, how journalism will be funded in the future and the intersection of technology and independent media, with Nishant Lalwani (director of investments, independent media for Luminate), Maria A. Ressa (the CEO of Rappler) and Nicole Wong (of NWong Strategies).
The Music World Beyond Streaming (Future of Music). A conversation about authenticity and brand partnerships in music, with president, CMO, and founding partner of WeTransfer Damian Bradfield and founder and CEO of Q&A Troy Carter.
The SXSW Conference is organized into 22 programming tracks, covering Interactive, Film, Music, and Convergence topics and presented in a variety of session formats.
Here are a few more speakers with their tracks:
TBWAMedia Arts Lab Global Chief Creative Officer Brent Anderson (Advertising & Brand Experience)
Entrepreneur, activist and writer Anil Dash, and writer and News Editor of The Root Monique Judge (Connection & Culture)
Journalist and author Steven Levy (Tech Industry & Enterprise)
Boston Dynamics Founder and Chairman Marc Raibert (Tech Industry & Enterprise)
Riot Games Chief Diversity Officer Angela Roseboro (Game Industry)
New York Magazine and Vulture senior art critic Jerry Saltz (Design)
eOne Music Global President Chris Taylor (Creating & Monetizing Music)
SXSW 2020 will be March 13 to 22. Visit sxsw.com for more information.