Actor Ethan Hawke has teamed up with Austin guitar hero/super producer Charlie Sexton and Louis Black, co-founder of the Austin Chronicle and South by Southwest to form a new record label.

Ben Dickey, left, and Ethan Hawke play to a small crowd in the Gibson guitars showroom in Austin March 14, 2018. Dickey stars in “Blaze”, which Hawke directed. The film will premiere at SXSW on March 16. JAMES GREGG/AMERICAN-STATESMAN.

The new label will be called SexHawkeBlack, a somewhat unfortunate moniker that the Hollywood Reporter (who broke the story) reports the three “jokingly” came up with while promoting the movie “Blaze.”

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Hawke, co-wrote and directed “Blaze,” a biopic about Austin musician Blaze Foley. Sexton starred in the movie as Foley’s friend, Texas music legend, Townes Van Zandt and Black was an executive producer on the film.

The Hollywood Reporter says “the group became involved with ‘Blaze star’ Ben Dickey’s new recordings and found themselves wanting to promote their friend’s style of folk, country and blues music.”

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They released a three-song EP on Tuesday with a full-length album due out in January. The album was recorded at Arlyn Studios during March of this year, the Hollywood Reporter says.