For those that don’t have MoviePass, there’s not a lot of options if you want to take advantage of a movie theater subscription service. Cinemark launched its version a few months ago, but nobody has really taken the MoviePass model, other than MoviePass.
American Multi-Cinema Theatres (AMC), which decried MoviePass’ subscription model when it was first released, announced a new level to their loyalty program Wednesday.
Related: I tried MoviePass, and if you’re a movie lover, it’s almost too good to be true
Starting June 26, AMC will roll out "AMC Stubs A-List." The highest VIP tier of AMC’s loyalty program service allows users to see up to three movies per week (with no rollovers), including multiple movies per day and repeat viewings of movies that they've already seen, for the price of $19.95 per month. That’s double what MoviePass charges for its monthly subscription.
In addition, "A-List" subscribers will get all the benefits of AMC Stub Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand and no online ticketing fees.
More: Tickets were just the beginning: MoviePass wants to disrupt all parts of theater experience
There’s no card, like with MoviePass, and users can begin using the service right at sign-up.
MoviePass and AMC have had beef with each other since MoviePass decided to lower its subscription services to $9.95 a month. Right after that happened, AMC threatened MoviePass, saying that their low subscription model "is not in the best interest of moviegoers, movie theatres and movie studios," Variety reported.
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"We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price," AMC Theatres CEO and president Adam Aron said in a Wednesday news release.
There are two AMC theater locations in Austin — One at the Barton Creek mall and one at the Lakeline mall. Both theaters were unaffected by a January move from MoviePass to withdraw from certain AMC theaters nationwide.
While this new choice represents a new option for consumers, some analysts are saying that this will do nothing but strengthen MoviePass’ business model.
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Eddie Yoon, an author and business growth adviser, wrote in a news release that "this will not hurt MoviePass growth, in fact, it should likely accelerate it because it validates the core idea."
What do y’all think? Do you use MoviePass? Will you use this new AMC service? Let us know in the comments.
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