James Avery, the founder of one of Texas’ most beloved jewelry brands, has died, according to a Facebook message posted Monday by James Avery Artisan Jewelry. Born in 1921, Avery was 96 when he died, according to the San Antonio Express-News.

“It is with heartfelt sorrow that we announce the passing of our founder, James Avery,” the jewelry company’s Facebook post reads. “We are forever grateful to Mr. Avery for giving us the opportunity to be a part of his dream. He was a dynamic, creative and generous man who touched the lives of many people during his lifetime through his work, his art and his giving spirit. His contributions will always be remembered as the company continues to build upon his artistic legacy.”

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