The newest 365 by Whole Foods grocery store opened this week in Long Beach, Calif.
I haven’t been to this newest location, but I can imagine it’s similar to the one in Cedar Park and the other 365 stores around the country — a lower priced and slightly less foodie version of the main Whole Foods stores. All of the 365 stores have in-store dining and drinking options, and that’s where this Long Beach store is already running into trouble.
The name of the store’s restaurant, which serves “Asian bowls for your soul,” is Yellow Fever, the name of the virus that killed 45,000 people in 2013, according to World Health Organization. It’s also widely used slang for having a fetish or obsession with Asian culture and people.
Already ready for lunch? #YellowFeverEats has you covered with fresh, customized bowls at our brand-new #LongBeach365 location – now open! pic.twitter.com/GCoHiMwMUW
— 365byWholeFoods (@365byWholeFoods) April 25, 2018
The official @365bywholefoods account shared a photo on Wednesday of the new restaurant, which is operated by a California restaurant owner that has several other restaurants of the same name, and despite many tweets calling them out for the offensiveness of the name, the company has not yet responded publicly.
Here are some of the tweets:
@365byWholeFoods Yellow Fever? Tear that sign down today! Whoever said "it's a fun name" was a total moron. You guys might want the board to start firing. I'm in LA and it's tainted them its so bad. idiotic. Simply put – idiotic.
— Fred B (@fred_belford) April 27, 2018
Setting aside any racially insensitive aspects to this particular naming choice, I mean, yeah I guess
but you're still a food place that shares its name with a viral infection that causes among other things nausea, vomiting,
and wait for it …*loss of appetite*.