Usually, when a brewery announces distribution to a new city or state, the brewery’s expansion is permanent — their beers are here to stay.
But not this time. Not for Peticolas Brewing. The lauded Dallas-area beer maker is coming to Austin this summer for a single month, and then all of its kegs will return to North Texas in an intentional move Peticolas is calling an "Austin beer vacation."
"We are big fans of the city of Austin and the culture that’s been created here," Michael Peticolas, the brewery founder, said in a press release. "We also know that the people of Austin are extremely protective and supportive of their locally owned businesses and breweries. Our goal is to give the people here a taste of what we have to offer but not overstay our welcome."
Austin marks the first time Peticolas, which got started in 2011, has distributed outside of a 39-mile radius. Lucky for us.
Peticolas beers — a lineup that includes the aptly named Velvet Hammer Imperial Red Ale and the award-winning Great Scot! Scottish Ale — will launch around town on July 1. The various bars and restaurants where they’ll tap hasn’t been announced yet, but keep an eye on Peticolas’ social media for updates.
A one-month foray into a new city might seem like a strange move for any other brewery, but Peticolas "has a unique history of doing things differently," according to the release. For one thing, the brewery makes draft-only beer and offers no cans or bottles.
Plus, like Austin Beerworks and Live Oak Brewing, Peticolas self-distributes all of its beers, rather than hiring a distributor. Peticolas joined Live Oak in a lawsuit to regain valuable capital they said they can get from selling their distribution rights, which they were able to do prior to a 2013 law. Their appeal about the case is now going to the Texas Supreme Court.
For more information, visit peticolasbrewing.com.
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