The Fairmont Austin — now the city’s most expensive hotel, with a price tag of $370 million — opened just in time to host thousands of South By Southwest guests, as well as numerous panels and hosts this week. 

The 1,048-room hotel even played host to this year’s honoree lunch and panel for the Texas Film Awards. 

More: A-LIST PHOTOS: Texas Film Awards Gala red carpet on March 8

But some on social media Friday have already begun dragging the hotel’s interior design, calling it "terrible," comparing it to "an upscale Cheesecake Factory" and bemoaning the fact that the hotel cost so much for the amount of design that went into it. 

Related: SXSW celebrity sighting: Armie Hammer at Lady Bird Lake

A Twitter Moment highlighted some of the tweets:

We Need to Talk About the Fairmont Austin  ]]