South by Southwest will host another "Ready Player One" event this year: the film’s world premiere.
The festival announced the Steven Spielberg-directed film will screen at the Paramount Theater on March 11 at 9:30 p.m.
The film is based on the book by Ernest Cline and chronicles a futuristic virtual world left up for control in a contest filled with challenges.
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In addition to the screening, the folks behind the film created an interactive pop-up installation during the festival featuring virtual reality games, a merchandise shop and pop culture trivia.
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