Bart Willis, co-owner of Southside Tattoo, has spent more than 25 years learning the art, history and tradition of tattooing, but in the latest episode of "I Love You So Much: The Austin360 Podcast," he explained why there's always more to learn about the craft and more stories to hear from customers.

In a conversation with podcast co-hosts Addie Broyles and Omar L. Gallaga, Willis also shared observations about running a business on the ever-changing South Congress Avenue for the past 15 years, why Austin has such a strong tattoo culture and why hiring artists for a tattoo shop is like putting together a band.