The Super Bowl is just around the corner – and H-E-B is ready with its annual “big game” TV ad.
This year’s 60-second spot, set to air this Sunday between the third and fourth quarters in selected markets across Texas, features Cowboy Troy, a Texas-based country rapper.
The commercial, which will be seen during a number of other programs airing in the days and weeks after the Super Bowl, helps kick off the San Antonio-based grocery chain’s annual Primo Picks Quest for Texas’ Best contest.
Winners of the competition will have a chance to have their creations sold in H-E-B’s nearly 400 stores in Texas and Mexico, plus a $25,000 cash prize and a Toyota Tundra truck.
“At H-E-B, we’re committed to searching every inch of the Lone Star State to find the finest, most unique items that showcase the flavors of Texas,” said Cory Basso, H-E-B’s group vice president of marketing and advertising. “We’re on a mission, and Cowboy Troy’s hip hop-country tunes provide a great backdrop for our Quest for Texas’ Best.”
To enter the contest, or learn more, visit heb.com/quest.
Super Bowl LII
5:30 p.m. Sunday
KXAN, Channel 36