What’s the most-watched show on Netflix in the Lone Star State in 2017? Well, according to the study by highspeedinternet.com, it’s "Ingobernable" ("Ungovernable"), a show in Spanish about corruption in the highest levels of political office, the framed murder of the president in Mexico and the first lady trying to prove her innocence.
According to Cosette Sutherland, community manager for the study, the team took data showing Netflix’s most-streamed shows for 2017 and data from Google Trends to see which shows were the most searched in each state.
In 2016, the first year the study was released, the most-watched show was "Narcos." Sutherland said that despite the shift in most-popular series, there are similarities that persist, like the theme of the shows and that they are both in Spanish.
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"I feel like it is interesting to see how different shows change based on the maybe political difference and maybe even the show’s popularity in general," she said. "It’s kind of interesting to see how they shift but the overall idea is the same."
Although the study cannot give the reasons as to why certain shows are more popular in certain states, Sutherland said that the demographic makeup of the state might be a good place to start.
Besides Texas, where the Latino population is almost 11 million, the only other state where "Ingobernable" was watched most, according to the highspeedinternet.com study, was in California, the state with the highest Latino population (15.2 million) in the country.
The Mexican Netflix original series starring Mexican actress Kate del Castillo is about the lengths the first lady of Mexico goes to in order to prove her innocence in the murder of her husband and how she joins forces with a motley crew in search of dozens of missing people from Tepito, a neighborhood in Ciudad de México.
For Mexican audiences, del Castillo is a household name, as she’s appeared in Mexican soap operas and movies since the 1990s and is the daughter of Eric del Castillo, an actor of Mexico’s golden age of cinema.
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To American audiences, del Castillo’s name might sound more familiar alongside Sean Penn’s. Both actors got international attention when, in 2016, Penn wrote a piece for Rolling Stone magazine, in which he detailed his interview with the drug kingpin Juaquín (El Chapo) Guzmán. The meeting had been allegedly arranged by del Castillo, who herself played the role of a drug lord in the soap opera "La Reina del Sur."
"Ingobernable," might not only evoke a shared sentiment of mistrust in those in political office in México (according to a Pew study, 93 percent of Mexicans are not satisfied with the way democracy is working in their country) but also bring to life certain parallels.
For example, the show’s fictional Mexican president, Diego Nava Martínez, played by Mexican actor Erik Hayser, looks oddly similar to the actual Mexican president Enrique Peña Nieto, who holds an approval rating of 28 percent. Del Castillo has already stated that the series is not about the dynamics between the actual Mexican president and first lady.
Then there is the number 39, which is often seen outside business walls and murals across the Mexico City of the show. That’s reminiscent of the actual number 43 that is seen all across México to represent the kidnapping and still-missing students of Ayotzinapa. "Ingobernable" even adopts the real chant protesters use to demand answers and justice from the Mexican government: "Vivos se los llevaron, vivos los queremos." That means "They took them alive, we want them alive."
According to Netflix, "Ingobernable" ranked sixth in their "Shows that we devoured" category for 2017, and Mexico became the country with the most members watching Netflix every single day. That same year, Netflix confirmed the second season for the series.