Chip and Joanna Gaines not only have an HGTV show depicting their renovations of people’s dream homes in the Waco area — they are also building a restaurant, have a constantly booked bed-and-breakfast and run the Magnolia Market shop.

Now, their chic brand empire is expanding once more with an even easier way for fans of the “Fixer Upper” show to get their hands on the home decor items and lifestyle goods popular on the show and found at the Waco shop. Target has teamed up with the couple to offer a new line called Hearth & Hand with Magnolia, with most items under $30.

Hearth & Hand will arrive in Target stores on Nov. 5. The line isn’t just a one-off with the mega-chain, as it will refresh with new home decor items, everything from dishware to vases, from season to season.

“The collection reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches,” according to Target’s announcement of Hearth & Hand with Magnolia.

It’ll also be affordable. Prices range from $1 to $129.99. That’s the point of collaborating with Target, Joanna Gaines said in the announcement.

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” she said. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point.”

Visit to get a sneak peek of the line. 


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