Canned wine has become increasingly more popular — because why should beer be the only beverage we can drink while camping or floating down the river? — and equally red-hot in the market is rosé.
Now, a pair of Texas Hill Country winemakers have combined the two by releasing a canned rosé called Sway. It’s the state’s first canned rosé with all Texas-grown grapes, according to Chris Brundrett, co-founder of William Chris Vineyards, and Andrew Sides, co-founder of Lost Draw Cellars.
Together, the self-professed rosé revivalists have launched Yes We Can Wine, the company behind Sway. The rosé is the first of more canned wines to come from Yes We Can Wine, and you can bet there’s a reason Sides and Brundrett — whose Texas Wine Revolution event has put the spotlight on Texas rosé for the past two years — started the new brand with the versatile pink wine.
“Rosé is such a wonderful style of wine for our state to grow, produce and pair with Texas cuisine,” Brundrett said this spring, when talking about the upcoming second annual Texas Wine Revolution.
And boy, does Sway sound wonderful. Peach-colored and medium-bodied, the wine boasts “hints of guava, passionfruit, fresh strawberries and honeysuckle, leaving the palate with a crisp, refreshing finish,” according to Yes We Can Wine.
The packaging is similarly pretty in pink: Sway comes in stark white cans adorned with bold black-and-pink lettering and a single pink rose drawn in thick black lines. It’s beautifully done, with the sort of simple, striking design aimed at appealing to younger drinkers. (Credit for that goes to Yes We Can Wine’s creative director, Adam Waugh.)
“We are trying to break the stigma that wine should be enjoyed in high-end settings,” Sides said in a news release, noting that it’s meant to convey wine should be fun.
That’s a smart move given that younger drinkers — millennials, to be exact — are drinking more wine than any other age group. Their thirst for wine is so high that packaging the wine in cans is just one way winemakers are reaching them. The hip Austin- and Denver-based Infinite Monkey Theorem originally popularized canned wine, but many wine producers now offer it.
So far, Sway seems to be just in San Antonio, but look for three-packs of it on Austin shelves soon. For more information, visit yeswecanwine.com.
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