Austinites are spoiled with delivery options, but outside the metro area, shoppers don’t have as many options for grocery or food delivery.
That’s slowing changing as these companies, such as Instacart and Favor, expand their delivery zones, and this week, the Alabama-based Shipt expanded its own rapidly growing service area to include Killeen, College Station and Temple.
Shipt already delivers in Austin and San Antonio, and Killeen, College Station and Temple already have Instacart, which, like Shipt, partners with H-E-B to deliver groceries, but the expansion is notable because it indicates that enough shoppers outside the Texas metro areas are interested in having their groceries delivered that multiple companies can compete for business.
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“Texas residents have been some of our most loyal Shipt members, and we continue to receive requests from new and current metros for greater access to grocery delivery,” Bill Smith, founder and CEO of Shipt, said via release. “This expansion is a reflection of this demand, and our growing partnership with H-E-B has allowed us to work in our shared mission to serve these communities, together.”
Shipt operates on a membership program, not unlike Amazon Prime. For $99 a year (or $49 if you can catch a launch special), members can get free, unlimited grocery delivery on orders over $35. The cost of the groceries is slightly higher — they estimate $5 higher on a $35 order — but orders can be placed as early one hour before delivery.
With the addition of 185,000 households to its current Austin and San Antonio delivery zones, the company now estimates that its service area covers 4.6 million households in Texas. The company has been in Texas since 2016.