The Jump On It concert series returns to Givens Park in East Austin this summer for a run of Wednesday evening events that kick off on June 21st with a show featuring Dallas rapper Mo3. The series continues through August 9th, when Houston heavyweight Trae tha Truth closes it out with a concert that also features special guests from ATL kingpin, T.I.’s Grand Hustle record label. The biggest highlight of this year’s series is on July 19, when Jump On It hosts the Austin stop of Atlanta rapper B.o.B.’s national summer tour. The last time Bobby Ray was in Austin, he headlined a show at Stubb’s BBQ.
» Photos: B.o.B. with Kevin Gates at Stubb’s BBQ, 10.24.14
Tickets to individual concerts run from $5-$8 and summer passes start at $25. All tickets are on sale now.
This year marks the 20th anniversary for the Jump On It! series which was launched at Rosewood Park in 1997, by local rapper Charles “Nook” Byrd, then a teenage young gun on the ATX hip-hop scene. As the city grappled with a surge in gang violence, Jump On It’s aim was to create a positive, all-ages environment where youths could gather weekly for entertainment and social interaction. The weekly series continued for eight years, before switching to an annual event. The full series resumed in 2014.
In addition to music, Jump On It, has always featured a strong social outreach component. This year, event organizers have partnered with the City of Austin to focus on health screenings, from fitness testing to diabetes screens and STD tests. They will also host financial literacy and education workshops.
“We have to put our youth in a position to be successful! We must show them how to unite, teach them the importance that health plays in the quality of their lives and educate them in finances so they can thrive in in Austin’s growing market,” says Breanna Byrd, the event’s operations manager.