Alamo Drafthouse co-founder and CEO Tim League is no stranger to making strong statements about the movie theater industry. League has famously used the written word to advocate for gender-neutral restrooms in at least one of his Alamo theaters and to decry AMC Theatres’ brief flirtation with allowing texting during movies.
And now, on the heels of a Q&A session with Netflix CEO Reed Hastings last week where Hastings declared that distribution in the movie business hadn’t innovated in the last 30 years (“Well, the popcorn tastes better, but that’s about it”), League is taking another stand to defend the “business of cinema” in an editorial for IndieWire.More: Mueller’s new Alamo Drafthouse location will have family focus
Here are five things we learned from League’s editorial:Netflix’s business model doesn’t concern League one bit.
“It seems like every other interview I give asks me about the “threat” of Netflix. I’ll be blunt. Netflix doesn’t concern me, and I think it is obvious after last week that the cinema industry is of no concern to Netflix either. We are in very different businesses…Netflix is in the business of growing a global customer base by being the best value proposition subscription content platform…But here’s my business: Cinema.” But he still respects Netflix’s ability to innovate.
“They are doing a great job. Their portal is stable, intuitive, cheap and delivers plenty of great, new content every month. They also provide a fantastic financial opportunity for both emerging and veteran storytellers. I stand in awe of the audience they have built and the wealth they have amassed in such a short time.” He doesn’t think films should be viewed on phones, but rather, in a theater, where they belong.
“Our best and most talented, passionate filmmakers vehemently do not want their films to be viewed first and foremost on a phone, on the train to work, while checking email, while chopping vegetables for the evening meal, on mute with subtitles while rocking a baby to sleep, or while dozing off before bed…Great filmmakers create content to share their fully realized creations in a cinema with full, rich sound; bright, crisp picture and a respectful audience whose full attention is on the screen.” He does think that Netflix should follow the example of other streaming services who distribute films in theaters, like Amazon Studios did with “Manchester by the Sea”:
“When courting filmmakers young and old to create content for their platform, I wish Netflix would consider the relationship with cinemas built by Amazon, Hulu, HBO, Showtime and Epix…They believe in the promotional partnership that successful theatrical engagements can give to word of mouth, awards consideration, brand loyalty and ultimately maximized financial returns.” Finally, he does believe in innovation in movie theaters, but not at the expense of the movies themselves.
“I will acknowledge some underlying truth to Reed Hastings’ words. We do, as an industry, need to invest in innovation. Cinema’s primary threat today is not Netflix; it is ourselves. We must continue to maintain high exhibition standards, invest in new sound and picture technology, improve the digital experience for our guests, develop innovative ways to delight our guests and ensure that we live up to our one job – make going to the cinema an amazing experience.”
Read the full interview here.
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