If you’re in town for South by Southwest and you’re thinking, “Man, I really wish I had a photo of myself standing next to a 23-foot-tall, 30-foot-long, 6,000-pound white buffalo,” then, well, we’ve got good news for you.
Starz has installed a great white buffalo at the corner of Red River and Cesar Chavez streets as part of its promotion for “American Gods,” the new television show based on Neil Gaiman’s popular novel of the same name. According to Starz, the buffalo installment is homage to the recurring image of a buffalo in the series.
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In the Starz activation area, festival attendees can also charge their phones, get some free “American Gods” swag” and check out custom “American Gods” Snapchat stickers.
But hey, that buffalo. Don’t miss it (and how could you miss it, really).