While the South by Southwest crowds are worrying about wristbands, badges and lines, Latin music lovers can check out free music with a lakeside view during the Mexican American Experience and Pan Americana festivals March 15-18.

The two separate festivals at the Emma S. Barrientos Mexican American Cultural Center celebrate the diversity within the Latin music genre by showcasing everything from Tejano grooves to Latin alternative beats. It’s where you can discover new musical gems but also dance to your favorite songs.

AJ Castillo will headline a show at the Mexican American Experience Festival.

Tejano Music Award winners Jaime y Los Chamacos, of San Antonio, will headline the March 15 showcase at the Mexican American Experience. Other featured performers at the showcase, which starts at 5 p.m., include Los García Brothers, Rumores, Lesly Reynaga and Austin Tejano Idol 2011 winner Ashley Borrero.

Tejano music star A.J. Castillo returns to the Mexican American Experience festival this year to headline the March 16 showcase at 10 p.m. Some acts performing earlier that evening include cumbia band Cañonazo, former frontman of Grupo Vida Art Tigerina, former David Lee Garza Y Los Musicales member Ben Ozuna and Austin-based singer Mia Garcia.

Still want more music? Don’t worry — after the Mexican American Experience ends, the Pan Americana Festival begins on March 17-18. Some of their Friday performers include all-female DJ group Chulita Vinyl Club and Rio Jordan (made up of the sons of legendary accordionist Esteban Jordan). Some of the Saturday night performers include Grammy Award winners David Lee Garza y Los Musicales and funk/soul group 80H Project. Check facebook.com/PanAmericanaFestival for schedule and lineup updates.

Here’s the full line-up for the Mexican American Experience:

Doors open at 5 p.m. Times subject to change.

Wed. March 15

5:30 p.m. Lesly Reynaga

6 p.m. Ashley Borrero

7:15 p.m. Rumores

8:30 p.m. Los Garcia Brothers

9:45 p.m Jaime y Los Chamacos

Thursday, March 16

5:30 p.m. Michel/Corpus Christi

6:30 p.m. Cañonazo

7:30 p.m. Ben Ozuna

8:30 p.m. Art Tigerina Band

9:15 p.m. Mia Garcia

10 p.m. AJ Castillo

Here’s the Pan Americana Festival Line-up (talent subject to change)

Friday, March 17

Ray Carrion and Thee Latin AllStars

Rio Jordan

Chente Barrera y Taconazo

Devin Banda

Chulita Vinyl Club

Sat., March 18

David Lee Garza y Los Musicales

80 H Project


Chulita Vinyl Club