Contributed by Christopher Dadey.

Music marketing company Quantum Collective will take over the rooftop of Whole Foods for three days of free day parties from 11 a.m. to 7 p.m. on March 16-18. Top-billed artists on this year’s lineup include early alt-rockers Modern English, grown up “Mmmbop”-ers Hanson and British singer-songwriter Kate Nash.  Other artists on the bill include the Relationship (ft. Brian Bell of Weezer), excellent rock ‘n’ soul outfit Durand Jones & the Indications and expressive local singer-songwriter Adam Torres.

The event is free, open to the public and all ages. More info and RSVP. 

Where’s the party at? Check out our list of the best unofficial parties during SXSW 2017